When does it end? The future of fashion says the answer to all your fashion questions
When do it end, when do you die?
That’s a question the fashion industry is asking itself every time there’s a major fashion update.
But it’s also a question that many designers are asking themselves as well.
How will the fashion world look when we’re all dead?
The answer, says fashion designer and editor-in-chief of The Fashion Lab, Sarah D. Lai, is that the future of the fashion sector is “all-encompassing”.
“I don’t think we’re going to have a lot of time to be thinking about the fashion that’s going to happen next,” she says.
“It’s going be more about what we’re doing today and what we can do tomorrow.”
The FashionLab’s latest fashion survey, released in May, finds that a significant proportion of the global fashion market is looking to the future and the future is looking at the future.
According to Lai’s research, over 70 per cent of designers surveyed expect the fashion landscape to continue to evolve at a rapid rate in the years to come.
But there are also trends emerging that could potentially alter the way we look at the fashion scene in the near future.
“In the coming years, designers are going to see their style evolve into a much more collaborative fashion industry,” she explains.
“The way people wear clothes, the way they interact with people, will be all-encomium.
These trends include the rise of the “designer-fashionable” consumer, which is increasingly embracing fashion through design-led campaigns and consumer engagement, and the “professional-fashionables” market, which includes fashion-focused websites and social media. “
So it’s going get more collaborative, it’s all-consuming, it will get more diverse, and we’re seeing this in some of the trends that are emerging.”
These trends include the rise of the “designer-fashionable” consumer, which is increasingly embracing fashion through design-led campaigns and consumer engagement, and the “professional-fashionables” market, which includes fashion-focused websites and social media.
“If you look at fashion today, it really doesn’t mean much anymore,” Lai says.
“[It’s] just something you do and it’s there to entertain, it doesn’t have any real relevance.
But designers are taking it a little bit further.”
Fashion is still a small part of a global economy in the fashion space, but designers are trying to change that.
“What we’re really seeing is designers using their expertise and creativity to take the brands that are working today and create something that is very, very different,” she adds.
And that means a lot more people will want to see that style in their wardrobe.
The Fashionlab’s Fashion Trends Survey will be released on Monday at 1pm ET.
For more on fashion trends, visit The Fashion Labs website.